• Jason Sugarman

    Jason Sugarman Interview

    Jason Sugarman Examines Reasons for the Interest of Big Brands in Esports 

    Since the 1990s, the internet has changed the way we look at the world and altered how we live our lives. One of the biggest changes we can see in the world is how we play sports and the interactions we have with major sporting events and brands. For example, social media platforms now give us an insight into the daily lives of our favorite sportspeople and celebrities with fans now seeing inside the lives of players in all sports and at all levels. The latest development in the world of sports is the esports phenomenon that is being led by the arrival of streaming services such as Twitch.

    The arrival of big brands in esports has been on the cards for a number of years following the momentum that is building around digital sports games around the world. If we look at the FlyQuest team purchased by the owner of the Milwaukee Bucks NBA franchise and Aston Villa English Premier League team, Wes Edens. The arrival of sports owners who have a long history of finding success in traditional sporting environments was bound to push their usual big brand partners to seek out new opportunities to partner with teams. Edens FlyQuest recently announced they had partnered with Snickers to become the official chocolate supplier to the team.

    Edens is not the only big name to make their way to the esports realm with fellow soccer team owners, Manchester City’s The City Group and Paris Saint Germain also establishing their own FIFA teams. The arrival of major teams and sports leagues in the esports realm has been on the cards for a long time and was undoubtedly going to lead to a surge in sponsorship deals for teas at all levels. Since the mid-1990s, soccer has been a big business with money flooding into the sport with the arrival of these clubs in the esports sector seeing the clubs looking for new ways of making money. 

    Individuals can become as popular as top sports stars

    There are many different personalities in the world with some of the top Instagram celebrities being sports stars, such as soccer players such as Cristiano Ronaldo and Leo Messi. However, the shift in the way big brands are looking to advertise their products has led to the development of a new way of advertising products using video gaming and esports stars. 

    According to Jason Sugarman the top influencer in esports is now the “Frtnite” player, Typer “Ninja” Blevins who won the recent world cup of the game and took home a $3 million prize. Ninja had found success streaming his “Fortnite” playing online and was moving up the charts of various platforms before the game really took off and he was identified as a star by celebrities looking to play alongside him. The moment Ninja became a certified star can be viewed as the decision to play alongside the rapper Drake as the YouTube fans of the Canadian star pushed Ninja into a new era of stardom. Following the rise of Ninja, his appearance on the cover of “ESPN Magazine” changes the way the esports sector is seen across the world.

    In the past, the role of the online influencer was limited to social media platforms where they would be paid for partnering with a major brand and advertising their products through their posts. A shift in the way the big brands look to social media influencers have taken place by their move into the esports sector where various products can be marketed and a brand’s reputation enhanced. Among younger people, traditional TV watching of sports and shows is no longer a major pastime, instead, TV is becoming the realm of the middle-aged and elderly. 

    As esports moves into the mainstream with more younger people knowing the handle of their favorite player than the actual name of a celebrity, the sponsorship deals being developed are also changing. The watershed moment for esports in mainstream marketing may have come with the arrival of Head & Shoulders as the main sponsor of the Russian gamer, Roman “Ramzees666” Kushnarez as the new face of the hair care product range in a first for esports marketing.

    Big brand name companies are looking to change the way the world of esports is enjoyed and to embrace the different cultural aspects of gaming among a tough to reach demographics within society. Millennials are more likely to cut the cord and remove their traditional TV service that has dominated marketing since the middle of the 20th-century. Take an example of the Super Bowl which has built into an event as famous for the adverts on the show as it is for the success of the NFL teams reaching the big game. A 30-second ad during half-time is said to be worth around $50 million with brands building an entire campaign season around the world.

    The growth of the esports world is expected to grow across the world with streaming views expected to rise from just five percent of YouTube videos in 2018 to over 40 percent by 2021. Like any other business, esports needs funding to develop in the coming years with a high level of investment expected from some of the world’s biggest brands. Although the development of esports around the world has included the growth of a range of options from linkups with movies to uniform color changes to suit the needs of advertisers, sports players are more aware of the needs fo advertisers.

    The evolution of major sports, such as soccer and basketball came over a prolonged period of time taking more than a century to achieve sustained business success. Many of the stars of esports look to the business work of athletes such as Michael Jordan, Shaquille O’Neal and David Beckham as opening doors into advertising with major brands. In the 1980s, many star soccer players were limited to advertising with local brands close to where they played their sport. Just a decade later, David Beckham had launched his global brand with marketing partnerships with some of the biggest brands on the planet.

    Understanding the marketing needs fo major brands has allowed members of Germany’s Unicorns of Love team to promote the “Deadpool 2” movie and record lines for the dubbed version of the movie in German. Other teams have announced their jersey colors will change to suit the needs of sponsors in a similar way to the branding of Formula One cars competing in Grand Prix races. As the fanbase of esports teams continues to rise, the needs of marketers will become even more important to players and teams looking to build a brand that lasts across many decades.

    Author Jason Sugarman

  • recreation

    Exciting ways to show off your wedding jewellery

    Exciting Ways to Show-Off Your Wedding Jewellery

    Weddings can be the ideal opportunity to dress up and showcase the latest trend and when it comes to wedding jewellery; there’s no better reason to wear the most prominent rings, the most stylish necklaces and the most elegant of accessories. But there’s a fine line between style and tackiness, and if you’re keen to avoid the latter – here’s a brief guide with exciting ways to show-off your wedding accessories whilst keeping things tasteful.

    Less can often be more with wedding jewellery

    We’ve all heard the saying ‘less is more’ and when it comes to jewellery, this can certainly be the case. Although many celebrations can seem like a good opportunity to wear absolutely everything that you own and watch as you sparkle – the chances are that you’ll look a little Christmas-tree like. Rather than adorning absolutely everything; try to pay a little extra attention to style. Take a page out of the celebrity book by opting for a stunning ring that has been elegantly crafted by a skilled jeweller. Or perhaps go for an eye-catching necklace with its own precious gem centralised within gold, silver, or platinum.

    Costume jewellery can be fairly obvious these days

    Even with the advancement in technologies for manufacturing plastic and other materials; it can be pretty noticeable if you opt for costume jewellery. Although some can be a great way to start a conversation; most weddings will be tasteful events, so it’s always advisable to wear the proper types of accessories. As far as your wedding jewels are concerned, this could be a subtle gemstone set in a precious metal, or an elegant bracelet that features a variety of stones that twinkle attractively. Unless your piece of costume jewellery is especially convincing, you might end up regretting wearing it when looking back at the wedding photos.

    Handmade jewellery is the new trend

    There’s a reason why customised jewellery is becoming so popular and it’s because rather than using machines to take care of the processes involved in its design and assembly – there’s something far more appealing about knowing that an expert literally dedicated hours, days and sometimes weeks. Handmade rings are often cast using some of the most traditional methods known and this in itself can act as a talking point when sparking up conversation at a wedding.

    Don’t always go for gold

    Going for gold is a safe bet in most cases, but no so when it comes to jewellery. Although stunning – there are other types of materials that are often used instead of gold for rings, bracelets and necklaces. These include platinum; a rare and often expensive material that simply emanates wealth and style. Then there’s silver; a tarnish-resistant ore that can yield a brilliant sheen. Or for a unique alternative to gold, opting for a rose tinted finish, or a yellower-aesthetic can be even more appealing.

  • recreation

    Unique Residence Homes & Renovations

    Unique Residence Homes

    When it comes to a huge range of online home design ideas, no one quite does it like Unique residenceHomes. Based in Aus, they offer some of the most stunningly designed homes in the world – all of which are designed and constructed by their team of luxury home builders in Perth. But who exactly are they and what can you expect from their services?

    Getting to Know Unique Residence Homes

    With over two decades of experience in the construction and design industry; TSH have paved the way for home owners and property management firms alike. Their team of prestige home builders know exactly what to do to create unique signature homes that not only reflect the occupant’s style; they do so at a very affordable price too.

    As luxury home builders, it’s their job to get to know their client’s needs, before putting pen to paper and coming up with a fantastic design that even royalty would be proud of. When constructing a home from the ground up, TSH make sure that their blueprints are accurate and reliable, and they’ll keep their clients informed every single step of the way.

    If they are undertaking a conversion project (or a project that involves renovating a ready-built property), then their team of experienced designers and builders are no less thorough. Whether a wall needs knocking down to make way for an indoor Jacuzzi, or if a balcony is due to be constructed to overlook the stunning scenery in the distance; TSH will take care of the process every step of the way.

    They have direct communication with local authorities that can grant planning permission, and once the owner obtains this permission the rest of the project is good to go. Each and every element of design that goes in to luxury display homes will have been carefully gone over with the home owner, and the entire construction process can take a matter of months!

    If you have a luxury home project in mind and want to get in touch with the Unique Residence Homes team, then why not visit their website at Unique Residence today? They’ll be able to advise you on the best plan of action for your home, and their friendly team will even plan a meeting with you to discuss the best ways in which to carry the project out.

    It’s not just construction projects that the company take on – they are also happy to renovate living areas, convert entire rooms and gardens, and everything in between, so don’t hesitate to get in touch with them today for further information.

  • health

    First Aid Courses, save a life in the workplace

    What Do Online First Aid Training Courses Provide?

    As should be expected, the traditional course will often use physical methods whereas the online one will rely on digital and visual alternatives. But with that being said, online courses are often an excellent way to introduce people to the concept of providing first aid when necessary, or preparing them to take their education further.

    There are several different types of online course and in most cases they last for under an hour. They can be booked at about a fifth of the total price of a regular course, although it’s worth noting that this will depend on the training provider and the extensiveness of the course itself

    What are the benefits of online training for first aid 

    There are several advantages to training online; from being able to do so in a group at a cost per person, right through to minimising the need to have to travel to a facility to take part. The most common types of online courses include the Introduction to First Aid (shortened to IFA) which takes roughly an hour to complete. This course can be an effective way to introduce staff to the processes involved in providing first aid emergency care, as well as teaching them when to do so.

    Another popular course relates to defibrillator awareness; or understanding how and when to use a defibrillation tool. The course will cover many aspects of the use of the device including where to connect it, how to apply it to a person and how to avoid risk of injury. All online courses will either be undertaken in real time and with an expertly qualified trainer, or via pre-recorded activities.

    Can these first aid courses really train you or your staff?

    It’s important to consider that as effective as these courses can be; they are typically used as a step into the field of medical assistance and support. Although beneficial – many experts consider them to be suitable for use as workplace inductions, or introductory sessions. Once completed, confirmation of undertaking will be provided and the individual can then choose to use this confirmation to provide support when required; or take their education to the next level (often via a physical course whereby they can improve their skills).

    Find more at our first aid course information site https://sites.google.com/view/firstaidtrainingcoursesperth/first-aid-courses

  • work

    Specialist Recruitment Agencies – finding the right job for you

    The Best Recruitment Agencies Specialise 

    When it comes to looking for work, it’s no secret that there are a range of things that you can do to make yourself seem more attractive when applying for certain jobs. Having an in-depth CV, good references and a professional attitude during interviews can all be positive signs that you could be a potential candidate, but what happens of your skills don’t quite match the role you are hoping to land, or if you are looking for specialist roles that are overflowing with applications? Well, you could consider signing up to a specialist recruitment agency.

    What are recruitment agencies?

    These types of companies aim to connect employers with potential employees, easing the process for many individuals across Australia on both sides of the interview table. A large company looking to employ a number of candidates may contact an agency to see if they may be able to help, before listing positions in the public domain (job forums, on-site, on company websites, etc).

    The agency will screen job seekers that are signed up to their services and then contact/put forward any who meet the initial criteria for interview. The agency will then be paid for their services (but this will vary by type of agency, if they hire and their own protocol).

    How can specialist agencies help?

    Finding the right job can often be more difficult for those with specialist skills, as they will tend to be more limited when looking for specific work – and they may find themselves with a less diverse range of competition (meaning that they will be vying for roles against people whose skills will more often than not mirror their own).

    Specialist agencies will have all of the necessary tools at their disposal to connect the right candidate with the right employer and can bring much more relevant job opportunities right to the table. In many cases, all a job seeker will need to do is sign up to an agency, detail their skills and their hopes for recruitment and then sit back while the professionals do the rest.

    Who can sign up to specialist recruitment?

    Anyone with a skillset that is considered to be specialist or niche can enrol to an agency (subject to their own criteria). Many of these types of agencies tend to cater specifically to those qualified in certain areas – and these can include manual traders such as builders, plumbers and electricians, those with specialised managerial and business skills, or those with expertise in computer programming.

    Those with extended knowledge or training in any niche profession may find it vital to their career to sign up to a recruitment agency, whether they are looking for full-time, part-time, or even temporary roles.



  • recreation

    Wine Making Tips From McLaren Vale Winery Expert Denis Mackenzie

    How to Make Wine from Home – Wine Making Tips From McLaren Vale Winery Expert Denis Mackenzie


    For anyone that’s interested in wine making, the chances are that you’ll be keen to replicate the techniques and methods utilised by market leaders such as Fox Creek Wines; without having to spend thousands in the process. Fortunately, DIY wine production is now more possible than ever and for those of you that are keen to create your own unique vintage, or prepare an exclusive type for your own enjoyment; here’s a closer look at how to produce this type of alcohol from home.

    Get your wine making ingredients together

    The first thing that you’ll need to do is to get your ingredients in one place, ready to begin the fermentation process. Grapes are commonly used, but it’s also possible to turn to apples and other types of fruit if you’d prefer. In this instance we will consider grapes as the main source of flavour for the wine, so the next thing to do will be to properly clean them.

    Years ago, grapes were often pressed by foot, but due to the unhygienic nature of this activity, it may be a good idea to invest in a small hand held presser, or another suitable piece of machinery instead.

    Choosing the right tools for making wine at home

    The process of fermentation is very important to ensure that the wine is as flavourful as it is appealing. The skin of a grape will need to be pressed along with the internal composition of the fruit to form a thick pulp. During this stage, a reaction will occur that isn’t harmful to human skin, but can certainly stain furniture and other items around the home.

    Buying a large wooden bowl can be a good choice and when paired with a device to crush the grapes into their constituent parts; you’ll already be on your way to producing your own alcohol. Once crushed, the bowl, barrel, or container will need to be sealed for around 14 days to allow the fermentation to fully take place. Some experts will advise you to add water and certain preservatives, but this isn’t really necessary, as the acidic properties within the grapes can allow them to remain free from decomposition for at least a couple of weeks.

    Once fermentation is over, you will need to sieve away the unwanted pulp to retrieve the liquid that has been created as a result of the reaction. At this point, water and flavourings can be added to enhance the flavour, or to add to the volume of the liquid. This formula should then be stored for anywhere between a few weeks and several months (or years) to allow the composition to absorb its surroundings, as well as improve the flavour and reduce any bitterness that may be left behind from the fermentation period.

    Author Denis Mackenzie

  • home

    How to clean up your garden for a super summer

    What A Good Garden Clean Up Can Do For Your Outdoor Space

    Maintaining a garden can prove to be difficult for a range of homeowners, whether they enjoy stunning native landscapes or more modern outdoor areas. Cleaning is often the most important part of overall year-round conservation, not to mention the most complicated and often overwhelming.

    If you are struggling to keep on top your garden’s needs, you may want to consider hiring a professional garden cleaning team to ensure that your space gets the care that it deserves.

    General garden clean up after colder months

    While raking leaves can seem like an easy chore to manage, having a professional taking care of the task can ensure that nothing is left behind to potentially cause harm to your garden. With unkept areas often attracting a host of unwanted insects and critters, you could be facing unnecessary infestations (although some cleaning companies do offer pest control services if these events do occur).

    Keeping on top of raking chores can also help to stop fungal spores and other bacteria from forming and effecting your current plants and those that will be ready to grow in the months to come. For those who have little to no experience in gardening (or recurring issues that don’t seem to have an underlying cause), disease and rot may be overlooked by the untrained eye, so seeking advice may be a good idea to ensure a healthy space.

    Making the most of clean ups all year-round

    While a large part of garden cleaning needs to take place when your plants and trees are preparing for autumn and winter, it’s no secret that year-round maintenance can be beneficial too. Hiring professionals to undertake scheduled tasks (such as power-washing tiled areas and reseeding damaged parts of your landscape) in the summer can work to keep your space tidy and ready for continued use.

    Throughout the year, professional garden cleaners will understand the needs of your trees, shrubs and other plants when it comes to trimming and pruning – and these practices can not only ensure a healthy and functional landscape, but that certain species of insects are either protected or banished for maximum benefit.

    Your early spring garden could prosper with the right fertilization treatments and tailored flowerbed planting/care can ensure a stunning aesthetic to suit your needs, too. Hiring professionals to clean furniture and take care of general property maintenance at this time can also be beneficial, so don’t hesitate to make use of specialist services to make the most of your garden throughout the year.\

    More at http://www.plantedpassion.com.au/services/garden-clean-ups

  • health

    Can Benzo use for anxiety lead to addiction

    Benzo Rehab for Addicts

    When prescribed to individuals with certain psychological disorders (such as anxiety, insomnia and seizures), benzodiazepine substances can be a safe and effective way to treat an issue. However, they should not be used consistently.

    Research has shown that long term usage of these Benzo sedatives can lead to addiction, which can cause a variety of problems on its own. In severe cases, a dependency to these types of substances can be fatal – which is why it can be so important for addicts to get the help they need before it’s too late.

    Can dependencies to benzos be cured?

    Although it can be easy to form a dependency to a benzodiazepine drug, trying to stop abuse and overcome an addiction isn’t usually a simple task.

    Those who try to quit are likely to suffer through a range of withdrawal symptoms – and the stronger the dependency, the worse these are likely to be. Those who try to lessen the amount they take without medical assistance or advice may experience some of these issue and alongside the fact that going cold turkey can potentially be fatal, it may seem that overcoming the use of these types of substances is impossible.

    However, with the right help and care, becoming sober and saying goodbye to drug abuse can be achieved.

    What to expect from benzo rehab

    Rehab centres that deal with these types of Benzo addictions can offer their patrons a good chance to overcome their need to abuse; no matter the substance, or the severity of the problem. Usually, patients at these facilities will go through detoxification and extensive treatment, where they will be given the support they need to overcome both their physical and psychological dependencies.

    A good medical centre is likely to have professional psychiatrists, medical experts and addiction specialists helping them to overcome their issues. Often, they will ensure that their patients are not only overcoming their dependencies, but that they’re as safe and relaxed as possible as they do so.

    Although treatment for benzodiazepine addictions can vary depending on several factors (such as the treatment facility and the strength of the individual’s addiction), there are a few things that almost every patient will receive; such as detoxification, a personalized treatment plan and many more things that can help them though the recovery process.

    Making a choice

    For many of those suffering with an addiction to these types of drugs, there are only two options; get the professional help they need, or continue use.

    Continuing to take these substances when a user is unsure of dependency can be dangerous, especially as their effects lessen over time. This means that dosage will need to be upped to achieve the same type of high – and as increasing the amount taken can lead to overdose or even death, seeking treatment as early as possible is always advised.

  • relaxation

    Women’s Spiritual Retreats in Bali

    5 Reasons to Try a Women’s Spiritual Retreat in the Secluded Setting of Bali

    Bali plays host to one of the largest populations of practicing Buddhists. This way of life is commonly perceived incorrectly as a religion when it is in fact a set of mantras that millions of individuals live by on a day to day basis. These mantras define the way in which practitioners may live, with kindness, generosity and consideration being the most common traits to possess. Booking into women’s retreats in Bali is something that hundreds of people do every year and here are 5 reasons why you might want to consider your own trip.

    Escaping the Hustle and Bustle

    One of the main reasons why women book themselves into wellness centres in Bali is for the potential to escape the hustle and bustle of everyday life. As these retreats are typically away from modern technology, there’s minimal obligation to interact with the outside world; allowing one to settle into their environment and unwind in a way that will promote their relaxation.

    Exploring Your Spirituality

    Spirituality is something that thousands of people are beginning to learn about each year, with the vast majority settling with the basics. There are those that want to take their spirituality to the next level however and as Bali boasts a high population of practicing Buddhists, it can be one of the most idyllic places in the world to explore spirituality to its fullest. With a Buddhist retreat, these spiritual pursuits can often come to fruition under the tutelage of an expert or experienced practitioner.

    Focussing on Your Wellness

    In this day and age it can be easy to overlook one’s wellness – and this isn’t just a term that applies to the physical self, but to the spiritual one, too. On the outside you may be physically healthy, but internally and where your mind is concerned; all sorts of turmoil may be taking place. Retreats will often focus on this aspect of spirituality and with guided meditation and relaxation techniques, your wellness could soon take on an entirely new meaning.

    Prioritising Your Happiness

    With internal wellness typically comes happiness. Knowing oneself can be an excellent way to come to terms with grief, sadness and anxiety – and in order to overcome these emotions and environments, meditation can be key. By taking part in the common activities that occur within these types of spiritual retreats, you could expose yourself to what experts deem ‘true happiness’, or in the simplest term – a state of self-awareness and contentment that puts things into perspective.

    Enjoying the Buddhist Methodology

    Although wellness, relaxation and happiness are just a few of the common traits pursued within many retreats in Bali, it’s the Buddhist methodology in general that leads so many to pursue bookings every year. This ancient practice has been used across Asia and is now found far and wide. If there’s one thing that practitioners would share in common, it’s a healthy, thoughtful approach to all aspects of their lives that they seem to emanate and this is reason enough to consider booking yourself into a retreat.

  • beauty

    3 Advanced Laser Services That Beat Botox Which Everyone Is Talking About

    3 Advanced Laser Services Provided by Medical Spas

    Unlike more conventional skin treatments like Botox and anti wrinkle creams, laser treatments are a fairly new concept, but due to the increased demand for these types of services – more and more medical spas and salons are beginning to offer them. Although the uses of lasers are still being expanded upon, there are 3 particular services that have helped tens of thousands of people to enjoy smoother, clearer looking skin in the past few years alone. These services include:

    Laser for hair removal

    Up until fairly recently, the only few ways to remove unwanted body and facial hair was via waxing, plucking, shaving and threading. Although these methods can be highly effective – the main issue is that they don’t last for very long. Shaving can result in an increased rate of hair growth, while plucking will typically offer slightly longer lasting results, albeit still fairly short.

    Laser hair removal on the other hand is capable of ridding unwanted body hair from a variety of regions on the body. Furthermore, one treatment could keep hair away for up to two months, with consistent exposure being capable of completely eliminating hair regrowth from an area.

    Laser skin rejuvenation

    The dermal layers of our skin are constantly undergoing cycles of growth and renewal. During this process, dead and dying skin cells are supposed to flake off – but an unfortunate side effect of sebum secreted by our pores can result in clumping. Over the years, these cells can begin to weigh skin down, resulting in wrinkles, age lines and crows’ feet.

    Laser skin rejuvenation works by targeting a focused beam of laser light that will travel across the upper layer of skin, destroying dead skin cells and revealing a smoother, softer complexion underneath. The process won’t need to be undertaken often, with results occurring upon completion. There are numerous local clinics in your area offering promotional introductions for treatments – why not check one out before Christmas?

    Often patients undergo this kind of treatment in conjunction with Botox and dermal filler anti wrinkle work. See: https://www.aestheticsurgery.com.au/sydney-cosmetic-surgery-dermal-fillers/

    Tattoo removal

    Tattoos have only recently been linked to causing skin cancer and mutations within the cells of dermal layers. The more tattoos that a person has, the likelier they will be of developing this life-threatening condition. This can be more than enough reason to have a tattoo removed, but other reasons can be a little more personally motivated. In any event, lasers can help with this endeavour.

    By focusing the beam on parts of the tattoo it can be possible to break the pigment down until it is all but invisible. The duration of the process will depend on the size and shape of the tattoo – as well as the colours used. In the majority of cases, between 4 and 8 sessions will be needed for complete removal.

    From: https://argera.com.au/specials


    Update Nov 2018 : Courses Available – NIMA Beauty School in Utah

    Courses Available Starting In November 2018